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Written by Webmaster
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Friday, 14 March 2008 |
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By Lily Steiner
 When the organizers of the annual Gday USA extravaganzas in New York and Los Angeles first dreamed up the annual festivals in 2003, their goal was to boost Australian tourism to American travelers and open America to Australian businesses. With soaring American travel to Australia and expanding business networks between the two countries, Gday USA has been good for U.S.-Australian tradeincluding, of all things, a mobile marketing firm that specializes in delivering content to cell phones for fields as different as fashion, automobiles, and tourism.
Broadcaster Media, an Australia-based mobile marketing services company, is known for a system that could provide downloadable, forwardable, regularly updateable content to mobile phones, regardless of their manufacturer or service provider. Unlike limited-time media blitzes, the graphic-rich Broadcaster system evolves over time and offers content providers hard data on which users are downloading content, which ones are updating it, and which ones are passing it onthe epidemiology of viral marketing. Its a feature that has rarely been available, even to large corporations looking to market anything more informational than a ringtone.
For tourism customers, Broadcaster Media offers
a unique opportunity. Since travelers are away from their customary sources of informationhome computers, hometown newspapers, even the TV channels and radio stations theyre used to picking up back hometheir mobile phones can become a primary source of information. Tourism companies can employ the system to provide customers with updated travel itineraries, event calendars, and tips on what to do and see in the new town, all of it regularly changing and alive with dazzling graphics.
Broadcaster got an additional boost from the 2008 Australia Week preparations in New York, where Tourism Queensland used their system. Toyota Motor Corporation had already deployed Broadcaster at the Sydney Motor Show, where it offered visitors the option of sending an SMS to a dedicated number and downloading information on Toyotas entire fleet. The system was also used at the Entrepreneurs conference in Las Vegas, where it was expanded to offer the complete speakers program, biographies and maps of the conference venue.
Broadcaster Media has offices in Australia as well as the U.S., but even when the system was theoretically confined to Down Under, the numbers were open to callers overseas who sent a text code to a number in Australia.
"Because we are off-deck or off-portal, it does not matter whether the customer is with Optus, Telstra, Vodafone, 3, Broadcaster CEO and Queensland native Tammy Halter said in a company press release. Everyone can download the information.
Just like the Nicole Kidman-Keith Urban hookup at the 2004 Gday event built up free media coverage for the annual festival and the country that runs it--$70 million Australian worth of prime-time TV coverage in 2007, by one estimateHalters award-winning innovation provides a constant presence on users cell phones, creating the sense that they have the inside track on their subject or event of choice.
Consumers like to feel they are part of an exclusive club and that feeling results in brand loyalty, Halter said. Whether they are waiting for a bus, are on a train or at the beach, consumers want to be able to instantly check what's new from your company.
Www.BroadcasterMedia.com
Www.absolutedata.com
By Lily Steiner
Www.AmericanBusinessGateway.com Travel Share Your Opinion. (0 posts)
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Last Updated ( Friday, 14 March 2008 )
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